Student Team Presentations
Students studying Understanding of European Trade gave presentations on various topics related to Europe over two days. On May 18th, team 1 and 2 presented and four teams presented on June 8th.
Team 1 introduced Car Companies in Europe. The European car companies they introduced were Renault and Mercedes-Benz. Renault is a French multinational automobile manufacturer established in 1899. The company produces a range of cars and vans, and in the past has manufactured trucks, tractors, tanks, buses/coaches, aircraft and aircraft engines. The Renault corporation was founded on 25 February 1899 by Louis Renault and his brothers Marcel Renault and Fernand Renault. Mercedes-Benz is a German automobile manufacturer headquartered in Stuttgart, Baden-Württemberg established in 1883. Mercedes-Benz produces consumer luxury vehicles and commercial vehicles. Mercedes-Benz was originally founded as Daimler Motor Company by engineer Gottlieb Daimler. Later Daimler merged with “Benz und cie” founded by Carl Benz, creating Daimler Benz. Daimler stated to use the brand name Mercedes around 1900. Nowadays, Mercedes-Benz logo is recognized as a silver circle with a Three-Pointed Star in the center. The logo’s meaning has grown to represent the strength and power of the Daimler engines on the land, sea, and in the air.
Team 2 introduced food companies in Europe. The European food companies they introduced were DR. QUENDT and Bel Group. DR. QUENDT is founded in 19991 and the management director is Stephan Berens since June 1, 2014. The best-known products are Dresden Russian bread, the dominoes, "Bemmchen" and "Dinkelchen". Wafers complement the product group "pastries/snacks". In the Advent season, Dresdner Christstollen known as Christmas stollen and Mandelstollen known as Almondstollen are in the product range. With almost 3 million pieces per year as of 2021. Since these products are not available throughout Germany, the company has an online shop set up, through which a selection of the products can be ordered. In addition to other confectionery and salty baked goods, confectionery and organic products are also produced in Dresden-Gittersee, including Christmas stollen in organic quality. In 2017 the total production reached 4630 tons. And the Bel Group is a multinational cheese marketer centered in France. The Bel Group is founded in 1865 by Jules Bel, under the name of Établissements Jules Bel in Orgelet. Bell Group's representative brands include Babybel, Boursin, and The Laughing Cow. Babybel is a French brand of small snack cheese products that are individually packaged and available in various flavours. Boursin is a brand of Gournay cheese. It is a soft creamy cheese available in a variety of flavours, with a flavour and texture somewhat similar to cream cheese. The Laughing Cow is a brand of processed cheese products made by Fromageries Bel since 1921, and in particular refers to the brand's most popular product, the spreadable wedge.
Team 5’s topic is cosmetic. They presented about L’oreal. It is the biggest cosmetic company in the world. It started from 1907 by Eugene Schueller, with hair dye, called Aureole. When the dye was very popular at a hair salon in Paris, he founded the company in 1909. L'Oreal Group owns more than 500 brands, of which 17 representative brands like Lancom, Biotherm, L'Oreal Paris, Helena Rubinstein, etc. The company recorded double-digit growth for 19 consecutive years from 1984 to 2003, accounting for more than 15% of the global cosmetics market. Behind this growth has a huge investment strategy for research and development. It has 17 research institutes around the world and invested more than 3 percent of its total sales annually in research and development and issued 515 patents in 2003 alone.
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